IMG Investor Dnes Bloombergtv Bulgaria On Air Gol Tialoto Az-jenata Puls Teenproblem Automedia Imoti.net Rabota Az-deteto Blog Start Posoka Boec Megavselena.bg

New York Times - на пътя на промените

Вестникът търси нови подходи към по-младата аудитория, която иска да привлече като абонати

11:37 | 03.08.15 г. 155
<p>
	<em>Снимка: www.pixabay.com</em></p>

Снимка: www.pixabay.com

Когато New York Times пусна своето мобилно приложение NYT Now миналата година, имаше големи надежди, че по този начин изданието ще се хареса на по-младите читатели и ще улесни създаването на навик у тях да плащат за качествени новини.

Но няколко месеца по-късно стана ясно, че абонаментната услуга - по-евтина и по-малка версия на тази на главното приложение на New York Times, не оправдава очакванията, пише Wall Street Journal.

В крайна сметка само около 20 хил. души се съгласяват да платят 8 долара месечно за достъпа до новини, което се оказа доста под целта от 200 хил. души, посочват двама души, запознати с въпроса. През май, 13 месеца след пускането на приложение, Times направи NYT Now безплатно.

Промяната сигнализира смяната в дигиталната стратегия на Times за ухажване на младите читатели с безплатно съдържание, а не чрез опити веднага да ги превърне в свои абонати. Този подход показва, че Times експериментира в различна степен, като прави съдържанието си достъпно в няколко платформи – от програмата Instant Articles на Facebook до предстоящото приложение на Apple – News, от мобилното приложение на Starbucks до платформата за изпращане на съобщения WhatsApp.

Всичко това поставя Times в много деликатна позиция. Вестникът се опитва да разшири своята онлайн и мобилна аудитория, без да повлияе негативно на постоянно нарастващия абонаментен бизнес, който включва почти 1 млн. потребители и донесе 11% от приходите на фирмата през миналата година.

„Трябва да бъдем там, където са читателите ни, независимо от платформата“, коментира Кинси Уилсън, редактор Иновации и стратегии в Times. “Гледаме на това като на серия от експерименти, чрез които да разберем какво иска нашата публика и как най-лесно да ги превърнем в плащащи абонати“.

Дигиталният подход на Times е по-агресивен от този на много други големи традиционни издатели като Washington Post и USA Today, които досега стояха настрани от инициативите на Facebook и Apple.

Wall Street Journal, която е собственост на News Corp, обяви, че е започнала преговори с Apple и Facebook, но все още не е сключила договор за работа с нито една от двете.

Новият начин на мислене идва 16 месеца след като Times публикува резултатите от проучване, в което посочва, че вестникът все по-трудно се приспособява към бързо променящия се медиен пейзаж. Компанията се опитва да се справи с проблема, с който се сблъскват всички традиционни издатели – младите читатели в момента получават новини от много по-голямо разнообразие от нетрадиционни източници, които обикновено са безплатни. Скорошно проучване на Pew Research Cener установи, че шест от всеки 10 души на възраст между 18 и 34 години твърдят, че получават политически новини от Facebook, са само 17% - от Times.

"Трябва да изградим навици, така че да накараме хората да се връщат при нас всеки ден“, посочва Алекс Макалъм, помощник на главния редактор, отговарящ за развитието на аудиторията.

През последните години Times, подобно на други вестници, разчита все повече на абонаментните приходи, за да компенсира постоянните спадове в приходите от печатна реклама.

Всяка новина е актив, следете Investor.bg и в Google News Showcase.
Последна актуализация: 03:37 | 14.09.22 г.
Специални проекти виж още
Най-четени новини

Коментари

590
rate up comment 1 rate down comment 0
mnewsomesonny
преди 9 години
Tiffany Outlet Dog Tag Doughnut Link Necklaces Set - $99.00 : cheap tiffany Jewelry, tiffany2016.top#sddm{margin: 0 ***;padding: 0;z-index: 30;background-color:#F4F4F4;width: 80px;height:23px;float: right; margin-right: 70px;}#sddm li{margin: 0;padding: 0;list-style: none;float: left;font: bold 12px arial}#sddm li a{display: block;margin: 0 1px 0 0;padding: 4px 10px;width: 60px;background: #333;color: #888;text-align: center;text-decoration: none}#sddm li a:hover{background: #49A3FF}#sddm div{position: absolute;visibility: hidden;margin: 0;padding: 0;background: #EAEBD8;border: 1px solid #5970B2}#sddm div a{position: relative;display: block;margin: 0;padding: 5px 10px;width: ***;white-space: nowrap;text-align: left;text-decoration: none;background: #EAEBD8;color: #2875DE;font: 12px arial}#sddm div a:hover{background: #49A3FF;color: #FFF}[url=http://***.tiffany2016.top/]Language[/url][url=http://***.tiffany2016.top/de/][img]http://***.tiffany2016.top/langimg/gericon.gif[/img]DeutschDeutsch[/url][url=http://***.tiffany2016.top/fr/][img]http://***.tiffany2016.top/langimg/fricon.gif[/img]Fran
отговор Сигнализирай за неуместен коментар
587
rate up comment 1 rate down comment 0
tebrotdext
преди 9 години
[b][url=http://***.atpandorajewellery.com/]pandora australia[/url][/b][b][url=http://***.atpandorajewellery.com/]pandora necklace[/url][/b]king deals may be the best option to be able to find cheap airfares.Sometimes you should travel even on a very short-term notice, in all of these cases the purchase of a last-minute deal online can save you a lot of dough.Lets see how to find these deals via the internet.Last-minute deals can be obtained by lots of the airlines that allows you to sell their tickets in a particular airline ticket.Mostly people advertise these sort of deals on the websites.Some aircraft hire consolidators who consecutively try to look for target users and offer them deals at nominal rates.Baby a person in one these sort of online consolidator website that allows you to benefit with this opportunity.Sometimes last-minute deals are available only on particular time (for occasion weekends) in support of just the summer destination locales.You have got to check those websites out to check out if your physical location is listed within the special offers you lpandora australiapandora necklaceking deals may be the best option to be able to find cheap airfares.Sometimes you should travel even on a very short-term notice, in all of these cases the purchase of a last-minute deal online can save you a lot of dough.Lets see how to find these deals via the internet.Last-minute deals can be obtained by lots of the airlines that allows you to sell their tickets in a particular airline ticket.Mostly people advertise these sort of deals on the websites.Some aircraft hire consolidators who consecutively try to look for target users and offer them deals at nominal rates.Baby a person in one these sort of online consolidator website that allows you to benefit with this opportunity.Sometimes last-minute deals are available only on particular time (for occasion weekends) in support of just the summer destination locales.You have got to check those websites out to check out if your physical location is listed within the special offers you list.If you cant look for one significant at a special website searching on several other websites additionally.There are lots of travel websites to choose from that quite often it turns into confusing and even difficult of choice at least one.But not surprisingly spending a while online will assist you see the ones of these people are to suit your location, budget not to mention travel goes.If you happen to in time sensitive then driving to your nearest flight destination and viewing for last-minute reservation deals will demonstrate to be useful.Don't forget- last-minute deals are available anywhere between 3 days to two weeks before typically the flight.So it doesn't stop here really result in for everybody who is approaching all the airport a little bit earlier than late deal, you can't get quite a lot.Therefore, appear to make sure the websites first prior to when booking.A great number of deals require for which you book a couple weeks in improvement.In addition to that, you can be also recommended to choose a fabulous deal together with hotel along with car on the package.These last-minute specials often mean you can save about 70% within your airfare as well travel prices.Such promotions sell out amazingly quickly, within hours from the first sai, so really do not waste time if you suffer from planned to help you avail this opportunity.Don't forget- all packages which is available from an air fare are listed at most of the website, so really do not think may possibly get or even a reserved package although they might arriving for the airport well before your trip.If you're looking for a specialized last-minute deal for your holiday adventure, such items skiing or visiting play golf, then limit down any search or develop keyword look facility which is available from these internet sites.Last-minute packages you should never normally involve individual prices for airline travel or possibly hotel a reservation.As previously mentioned, you need to buy your entire package for example airfare not to mention hotel hotel and sometimes including car additionally.So system your voyage accordingly that allows you to benefit fully from all of these offers.
отговор Сигнализирай за неуместен коментар
586
rate up comment 1 rate down comment 0
tebrotdext
преди 9 години
pandora ringscheap pandorapandora charmsPandora Silver Dolphin Charm FG-2DF Clearance [Hot-Sale462] - $34.00 : tiffany jewelry, atpandorajewellery.comlanguage:&nbsp;&nbsp;
отговор Сигнализирай за неуместен коментар
585
rate up comment 1 rate down comment 0
arraraeric
преди 9 години
[b][url=http://***.nbclassicoutlet.com/]buy cheapbuy cheap new balance shoesnew balance shoes
отговор Сигнализирай за неуместен коментар
584
rate up comment 1 rate down comment 0
arraraeric
преди 9 години
[b][url=http://***.nbclassicoutlet.com/]Sale On New Balance Shoes[/url][/b] | [b][url=http://***.nbclassicoutlet.com/]Online New Balance Shoes Outlet[/url][/b] | [b]New Balance Outlet Sale[/b]New Balance 574 running shoes outlet | cheap New Balance salelanguage:[url=http://***.nbclassicoutlet.com/de/][img]http://***.nbclassicoutlet.com/langimg/gericon.gif[/img]Deutsch[/url] [url=http://***.nbclassicoutlet.com/fr/][img]http://***.nbclassicoutlet.com/langimg/fricon.gif[/img]Fran
отговор Сигнализирай за неуместен коментар
583
rate up comment 1 rate down comment 0
mnewsomesonny
преди 9 години
[b][url=http://***.tiffanyforsale.top/]sterling silver tiffany[/url][/b][b][url=http://***.tiffanyforsale.top/]tiffany outlet store[/url][/b]tp://***.cheapjerseyspopular.com/arizona-cardinals-jerseys-c-16.html Arizona Cardinals Jerseyshttp://***.cheapjerseyspopular.com/atlanta-falcons-jerseys-c-15.html Atlanta Falcons Jerseyshttp://***.cheapjerseyspopular.com/baltimore-ravens-jerseys-c-17.html Baltimore Ravens Jerseyshttp://***.cheapjerseyspopular.com/buffalo-bills-jerseys-c-2.html Buffalo Bills Jerseyshttp://***.cheapjerseyspopular.com/carolina-panthers-jerseys-c-1.html Carolina Panthers Jerseyshttp://***.cheapjerseyspopular.com/chicago-bears-jerseys-c-3.html Chicago Bears Jerseyshttp://***.cheapjerseyspopular.com/cincinnati-bengals-jerseys-c-6.html Cincinnati Bengals Jerseyshttp://***.cheapjerseyspopular.com/cleveland-browns-jerseys-c-18.html Cleveland Browns Jerseyshttp://***.cheapjerseyspopular.com/dallas-cowboys-jerseys-c-14.html Dallas Cowboys Jerseyshttp://***.cheapjerseyspopular.com/denver-broncos-jerseys-c-20.html Denver Broncos Jerseyshttp://***.cheapjerseyspopular.com/detroit-lions-jerseys-c-19.html Detroit Lions Jerseyshttp://***.cheapjerseyspopular.com/green-bay-packers-jerseys-c-21.html Green Bay Packers Jerseyshttp://***.cheapjerseyspopular.com/houston-texans-jerseys-c-22.html Houston Texans Jerseyshttp://***.cheapjerseyspopular.com/indianapolis-colts-jerseys-c-7.html Indianapolis Colts Jerseyshttp://***.cheapjerseyspopular.com/jacksonville-jaguars-jerseys-c-13.html Jacksonville Jaguars Jerseyshttp://***.cheapjerseyspopular.com/kansas-city-chiefs-jerseys-c-23.html Kansas City Chiefs Jerseyshttp://***.cheapjerseyspopular.com/miami-dolphins-jerseys-c-8.html Miami Dolphins Jerseyshttp://***.cheapjerseyspopular.com/minnesota-vikings-jerseys-c-24.html Minnesota Vikings Jerseyshttp://***.cheapjerseyspopular.com/new-england-patriots-jerseys-c-12.html New England Patriots Jerseyshttp://***.cheapjerseyspopular.com/new-orleans-saints-jerseys-c-25.html New Orleans Saints Jerseyshttp://***.cheapjerseyspopular.com/new-york-giants-jerseys-c-9.html New York Giants Jerseyshttp://***.cheasterling silver tiffanytiffany outlet storetp://***.cheapjerseyspopular.com/arizona-cardinals-jerseys-c-16.html Arizona Cardinals Jerseyshttp://***.cheapjerseyspopular.com/atlanta-falcons-jerseys-c-15.html Atlanta Falcons Jerseyshttp://***.cheapjerseyspopular.com/baltimore-ravens-jerseys-c-17.html Baltimore Ravens Jerseyshttp://***.cheapjerseyspopular.com/buffalo-bills-jerseys-c-2.html Buffalo Bills Jerseyshttp://***.cheapjerseyspopular.com/carolina-panthers-jerseys-c-1.html Carolina Panthers Jerseyshttp://***.cheapjerseyspopular.com/chicago-bears-jerseys-c-3.html Chicago Bears Jerseyshttp://***.cheapjerseyspopular.com/cincinnati-bengals-jerseys-c-6.html Cincinnati Bengals Jerseyshttp://***.cheapjerseyspopular.com/cleveland-browns-jerseys-c-18.html Cleveland Browns Jerseyshttp://***.cheapjerseyspopular.com/dallas-cowboys-jerseys-c-14.html Dallas Cowboys Jerseyshttp://***.cheapjerseyspopular.com/denver-broncos-jerseys-c-20.html Denver Broncos Jerseyshttp://***.cheapjerseyspopular.com/detroit-lions-jerseys-c-19.html Detroit Lions Jerseyshttp://***.cheapjerseyspopular.com/green-bay-packers-jerseys-c-21.html Green Bay Packers Jerseyshttp://***.cheapjerseyspopular.com/houston-texans-jerseys-c-22.html Houston Texans Jerseyshttp://***.cheapjerseyspopular.com/indianapolis-colts-jerseys-c-7.html Indianapolis Colts Jerseyshttp://***.cheapjerseyspopular.com/jacksonville-jaguars-jerseys-c-13.html Jacksonville Jaguars Jerseyshttp://***.cheapjerseyspopular.com/kansas-city-chiefs-jerseys-c-23.html Kansas City Chiefs Jerseyshttp://***.cheapjerseyspopular.com/miami-dolphins-jerseys-c-8.html Miami Dolphins Jerseyshttp://***.cheapjerseyspopular.com/minnesota-vikings-jerseys-c-24.html Minnesota Vikings Jerseyshttp://***.cheapjerseyspopular.com/new-england-patriots-jerseys-c-12.html New England Patriots Jerseyshttp://***.cheapjerseyspopular.com/new-orleans-saints-jerseys-c-25.html New Orleans Saints Jerseyshttp://***.cheapjerseyspopular.com/new-york-giants-jerseys-c-9.html New York Giants Jerseyshttp://***.cheapjerseyspopular.com/new-york-jets-jerseys-c-10.html New York Jets Jerseyshttp://***.cheapjerseyspopular.com/oakland-raiders-jerseys-c-11.html Oakland Raiders Jerseyshttp://***.cheapjerseyspopular.com/philadelphia-eagles-jerseys-c-4.html Philadelphia Eagles Jerseyshttp://***.cheapjerseyspopular.com/pittsburgh-steelers-jerseys-c-5.html Pittsburgh Steelers Jerseyshttp://***.cheapjerseyspopular.com/san-diego-chargers-jerseys-c-27.html San Diego Chargers Jerseyshttp://***.cheapjerseyspopular.com/san-francisco-49ers-jerseys-c-26.html San Francisco 49ers Jerseyshttp://***.cheapjerseyspopular.com/seattle-seahawks-jerseys-c-28.html Seattle Seahawks Jerseyshttp://***.cheapjerseyspopular.com/st-louis-rams-jerseys-c-29.html St Louis Rams Jerseyshttp://***.cheapjerseyspopular.com/tampa-bay-buccaneers-jerseys-c-30.html Tampa Bay Buccaneers Jerseyshttp://***.cheapjerseyspopular.com/tennessee-titans-jerseys-c-31.html Tennessee Titans Jerseyshttp://***.cheapjerseyspopular.com/washington-redskins-jerseys-c-32.html Washington Redskins Jerseyshttp://***.cheapjerseyspopular.com/arizona-cardinals-jerseys-c-16.html cheap Arizona Cardinals Jerseyshttp://***.cheapjerseyspopular.com/atlanta-falcons-jerseys-c-15.html cheap Atlanta Falcons Jerseyshttp://***.cheapjerseyspopular.com/baltimore-ravens-jerseys-c-17.html cheap Baltimore Ravens Jerseyshttp://***.cheapjerseyspopular.com/buffalo-bills-jerseys-c-2.html cheap Buffalo Bills Jerseyshttp://***.cheapjerseyspopular.com/carolina-panthers-jerseys-c-1.html cheap Carolina Panthers Jerseyshttp://***.cheapjerseyspopular.com/chicago-bears-jerseys-c-3.html cheap Chicago Bears Jerseyshttp://***.cheapjerseyspopular.com/cincinnati-bengals-jerseys-c-6.html cheap Cincinnati Bengals Jerseyshttp://***.cheapjerseyspopular.com/cleveland-browns-jerseys-c-18.html cheap Cleveland Browns Jerseyshttp://***.cheapjerseyspopular.com/dallas-cowboys-jerseys-c-14.html cheap Dallas Cowboys Jerseyshttp://***.cheapjerseyspopular.com/denver-broncos-jerseys-c-20.html cheap Denver Broncos Jerseyshttp://***.cheapjerseyspopular.com/detroit-lions-jerseys-c-19.html cheap Detroit Lions Jerseyshttp://***.cheapjerseyspopular.com/green-bay-packers-jerseys-c-21.html cheap Green Bay Packers Jerseyshttp://***.cheapjerseyspopular.com/houston-texans-jerseys-c-22.html cheap Houston Texans Jerseyshttp://***.cheapjerseyspopular.com/indianapolis-colts-jerseys-c-7.html cheap Indianapolis Colts Jerseyshttp://***.cheapjerseyspopular.com/jacksonville-jaguars-jerseys-c-13.html cheap Jacksonville Jaguars Jerseyshttp://***.cheapjerseyspopular.com/kansas-city-chiefs-jerseys-c-23.html cheap Kansas City Chiefs Jerseyshttp://***.cheapjerseyspopular.com/miami-dolphins-jerseys-c-8.html cheap Miami Dolphins Jerseyshttp://***.cheapjerseyspopular.com/minnesota-vikings-jerseys-c-24.html cheap Minnesota Vikings Jerseyshttp://***.cheapjerseyspopular.com/new-england-patriots-jerseys-c-12.html cheap New England Patriots Jerseyshttp://***.cheapjerseyspopular.com/new-orleans-saints-jerseys-c-25.html cheap New Orleans Saints Jerseyshttp://***.cheapjerseyspopular.com/new-york-giants-jerseys-c-9.html cheap New York Giants Jerseyshttp://***.cheapjerseyspopular.com/new-york-jets-jerseys-c-10.html cheap New York Jets Jerseyshttp://***.cheapjerseyspopular.com/oakland-raiders-jerseys-c-11.html cheap Oakland Raiders Jerseyshttp://***.cheapjerseyspopular.com/philadelphia-eagles-jerseys-c-4.html cheap Philadelphia Eagles Jerseyshttp://***.cheapjerseyspopular.com/pittsburgh-steelers-jerseys-c-5.html cheap Pittsburgh Steelers Jerseyshttp://***.cheapjerseyspopular.com/san-diego-chargers-jerseys-c-27.html cheap San Diego Chargers Jerseyshttp://***.cheapjerseyspopular.com/san-francisco-49ers-jerseys-c-26.html cheap San Francisco 49ers Jerseyshttp://***.cheapjerseyspopular.com/seattle-seahawks-jerseys-c-28.html cheap Seattle Seahawks Jerseyshttp://***.cheapjerseyspopular.com/st-louis-rams-jerseys-c-29.html cheap St Louis Rams Jerseyshttp://***.cheapjerseyspopular.com/tampa-bay-buccaneers-jerseys-c-30.html cheap Tampa Bay Buccaneers Jerseyshttp://***.cheapjerseyspopular.com/tennessee-titans-jerseys-c-31.html cheap Tennessee Titans Jerseyshttp://***.cheapjerseyspopular.com/washington-redskins-jerseys-c-32.html cheap Washington Redskins Jerseys
отговор Сигнализирай за неуместен коментар
582
rate up comment 1 rate down comment 0
mnewsomesonny
преди 9 години
cheap tiffany jewellerytiffany jewellerytiffany and co online shopTiffany & Co Atlas Silver Set - $141.00 : tiffany jewelry, tiffanyforsale.toplanguage:&nbsp;&nbsp;
отговор Сигнализирай за неуместен коментар
581
rate up comment 1 rate down comment 0
mnewsomesonny
преди 9 години
ghts as airlines are foreclosures less levy and polices, and those routes normally carry more travelers so airlines should be able a lower price.To capitalize on this discount, you will split a person's international flight into two flights.Lumber is often small irritation, it is unquestionably cheaper as compared with flying direct internationally.As an illustration, to fly on an airline from upper US to South usa, it might be much cheaper to first fly domestic towards a southern hub such as Miami, thereafter taking a global flight to South usa.When on the lookout for discount travel tickets, you prefer to fly when close as you can to your current destination locally, and you also want for you to fly approximatelyghts as airlines are foreclosures less levy and polices, and those routes normally carry more travelers so airlines should be able a lower price.To capitalize on this discount, you will split a person's international flight into two flights.Lumber is often small irritation, it is unquestionably cheaper as compared with flying direct internationally.As an illustration, to fly on an airline from upper US to South usa, it might be much cheaper to first fly domestic towards a southern hub such as Miami, thereafter taking a global flight to South usa.When on the lookout for discount travel tickets, you prefer to fly when close as you can to your current destination locally, and you also want for you to fly approximately major hubs considering that the cheapest local tickets can be between leading hubs such as New You are able to and LOS ANGELES.An alternative popular price reduction travel air travel option is charter flights.A typical airline generally provides a set road and established schedule around two cites inspite of the amount involving passengers.Standard airways thus charge higher airfares to maintain those scheduled routes even when the plane is not really half-full.Even so, charter companies usually charter the entire plane via an airline to get a specific time and precious time, and therefore be given a good price cut, which subsequently is died to passengers.Airfares meant for charter routes also are more likely to get perhaps cheaper because the departure night out approaches.Still, charter flights are likewise quite hard to stick to, in there is a better risk involving charter agencies canceling plane tickets if good enough tickets may not be sold, and seeing that there aren't increasing numbers of charter flights to multiple destinations, you may possibly not be apply to another journey immediately.You would possibly receive a refund or you will probably should wait two or three days pertaining to other hire flights.The about price cut travel is always to explore plenty of options as possible.If you are able to be more flexible and then to buy seat tickets on quite short notice, the much less expensive your fare would be.
отговор Сигнализирай за неуместен коментар
Финанси виж още